For a luxury real estate agents marketing professional, how will you obtain top rated of mind position in the marketplace, right away? One particular term: Publicity! The proper publicity might help you stand out from your crowd. Here is really an illustration of how a single Italian cafe leveraged general public relations to stands out.
Italian eating places depict the biggest population of ethnic places to eat from the U.S. For instance, numerous a long time ago the famed Golden Triangle in Beverly Hills (a few small blocks encompassing Rodeo Drive) was home to eighteen Italian dining establishments. New york has probably the most number of Italian restaurants in the world outside of Italy.
Two several years in the past, Nino Selimaj, who runs six dining places in New york, introduced the “Luxury Pizza,” which sells for $1,000 for any pie, or $250 for any one slice. This outrageous 12-inch pizza is lavished with crème fraiche, six kinds from the finest caviar accessible and skinny slices of lobster. It can be marketed completely at Nino’s Bellissima cafe in The big apple. The posh pizza has to be ordered 24 hours ahead of time.
Nino’s luxury pizza may perhaps seem extravagant, in particular right now, when significant net value consumers are shying faraway from conspicuous consumption, at least in general public. But, it’s the newsworthiness on the tale that is certainly in the main of the genuine concept in this article. We recently caught the tale to the Foodstuff Channel which implies the story has “legs” (longevity). It had been lined on several Tv information functions.
For all those who travel to Ny, owning listened to in regards to the $1000 pizza, but have not expended quite a bit of time there, it can be pretty probably that Nino’s dining places may possibly very perfectly occupy best in their mind when picking an Italian cafe. What are you able to do, as a luxurious true estate advertising expert to produce this kind of excitement in your marketplace by leveraging general public relations?